Cosmetic Packaging & Design
September/October 2002
Niche Marketers Get Creative

At the high end, designer lines are incorporating special features. Cat Cosmetics, established by Catherine Hickland, an actress on television’s One Life to Live, has a lipstick case featuring a mirror that flips up from the side of the case when it is released as the top cap is removed.

Cat Cosmetics has been featured on QVC, and is sold online at www.catcosmetics.com, as well as at the brand’s boutique on Madison Ave. in New York City. Along with clever names such as Six Kitten (a compact holding lip glosses, blushes and eye shadows) and Meowscara (in a sleek, brushed metallic tube), Cat Cosmetics’ line is marked by clean, contemporary packaging.

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