Soaps In Depth
October 24, 2006
No Wedding Worries

Good news for engaged couples: They now have one less thing to lose sleep over! That’s because entrepreneur extraordinaire Catherine Hickland (Lindsay) launched her newest company www.thestresslessbride.com this month. “It’s a place for girls who are getting married,” she tells us, “or for anybody who wants to buy cool things. We’re selling gifts for the bride, bridesmaids and the bride’s mother, among other people. They’re unusual, one-of-a-kind items that you can’t find anywhere!” As successful as her other enterprise, Cat Cosmetics, has been, Hickland predicts even greater success for her latest project. “We’re launching it in Modern Bride magazine in November,” she says, “and even hired a Disney animator to create the logo!” But Hickland knows that the bottom line is that people want to enjoy every part of the happiest day of their lives. “The bridal industry is never ending,” she says. “We’re just reinventing something in a very old market, and it’s going to be so much fun to do!”